[digital project] image of editing software on a screen (for a music studio)
Site redesign
Parnership video
Senior User Experience Designer
Manufacton

Redesign & rebrand

MAnufacton.com
Project highlights

Full redesign

Redesigned website showcasing updated brand story and industry focus.

Website Baseline: Inherited

Problems:

  1. Follows the parent company branding, not the app branding, creating confusion for users and limiting brand awareness.
  2. Outdated design does not promote confidence or professionalism.
  3. Content organization is cluttered and confusing.
<subject>[interface] image of software interface (for a edtech)</subject>
<subject>[interface] image of software interface (for a edtech)</subject>
Website V2: Complete rebuild

Solutions:

  1. Rebranded for the app, not the parent company, reducing user confusion and promoting brand awareness.
  2. Updated design and layout present a cleaner, more modern identity.
  3. Streamlined content keeps users focused on services and benefits.
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<subject>[interface] image of software interface (for a edtech)</subject>
Featured Promotional Video

Partneship video

Promotional video announcing a new partnership, detailing the benefits of combining the strengths and expertise of the individual product offerings. Video graphics pull heavily from both brands and tie directly into app iconography.