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Director, Product Development
NBA Digital/Turner Sports

NBA Apps

For Mobile, Tvs, Gaming consoles, and OTT Connected Devices
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So many devices...

It wasn’t just a job — it was a lifestyle. In the office, at home, and on the road. 24/7/365. We built it by day and supported it by night, fully committed to making it succeed.

It was a relentless and exhilarating grind. We learned fast, pushed boundaries, made tough calls, and had a lot of fun doing it. What began as a black box in the corner (before the launch of the iPhone) evolved into a core digital platform — driving significant increases in content consumption and sustained year-over-year revenue growth.

It demanded resilience, creativity, and ownership at every level.

Project Overview

Many platforms,
a multitude of devices

What started as a small, in-house team of four prior to the launch of the first iPhone, grew into a primary revenue and engagement driver across 10+ platforms, increasing content consumption and delivering YoY revenue growth while maintaining high-availability performance and round-the-clock operational support.


Our team shipped products for iPhone, iPad, Android phone, Android tablet, Apple TV, Apple Watch, Sony PS4/PS3/Vita, Xbox One/360, Roku, Samsung TV, Fire TV, Android TV, and Chromecast. Previously supported platforms includes LG and Panasonic Smart TVs, BlackBerry, and Windows Phone.

Our iPhone, iPad, and Android products were featured multiple times in the App Store and Google Play.

Our iOS products are former Webby Award winners.

UI/UX Design-Development-operations

Mobile apps for phones and tablets

Native, device-specific apps for iOS, Android and Android-based platforms. These products included authenticated live audio and video with ad insertion, in-app purchase, push notifications, social integrations, and various sponsorship vehicles, including fully branded user experiences.

UI/UX Design-Development-operations

TVs & Connected Devices

Native apps for Apple TV, Chromecast, Fire TV, PlayStation, Roku, and Xbox. Apps included authenticated live streaming with ad insertion, as well as live scoring and stats video overlays.